As part of my research into the Fever Tree brief I decided to head to a local supermarket and get a feel for bottle collections that are already on the shelf, looking at brands that produce collections in particular. I found that many spirit producers create a range of different flavours that each have variations on the same overall design. As the brief requires the branding to be coherent this made for very useful research. A lot of brands seem to stick to an overall design with only slight variation in things such as colour in order to differentiate. Beer producers were more likely to produce a range of unique and exciting labels containing imagery. I also made sure to check out the brands that are Fever Tree’s closest competition to see the kind of design that they are implementing.
Greenall’s makes use of a different coloured shape on the inside of the back label in order to show the flavour. It is reminiscent of the Union flag as refernce to the fact that it is London Gin.
Sipsmith again makes use of varying colours whilst keeping the label design the same. This is a rather uninspired idea.
Absolut has a really nice range of designs for its flavoured Vodkas, with the colour schemes relating to the fruit flavours. I particularly like the use of both the loose brushstroked designs and the simple clouded bottle for the Citron edition. The fruit flavours are overall a really strong set I feel and provide some interesting options for consideration.
The use of the Peacock feather motif makes reference to the Mango fruit growing abundantly in India. I love this crossover and feel that it could be a really interesting avenue to explore in my own work.
A simple set of bottles making use of colour only as the differentiating factor. However, these bottles do have the sophisticated feel that the brief requires.
I absolutely love these three Vodka bottles. The frosted and intricate wraps work marvelously in my opinion and have the classy look that the brief mentions.
The French Grain bottle makes use of an ornamental motifs in a really pleasing way, feeling almost regal. The use of colour provides a cold, icy feel to the bottle that works really well for Vodka. This bottle shows how strong a simple pattern can be.
This Belvedere bottle makes use of the optical effect of the liquid by magnifying an image from the back of bottle. This give the bottle interactive qualities making it a really interesting product to pick up.
Another bottle making use of the liquid as a medium through which to view an image. This Grey Goose bottle make use of imagery relating to the brand name really successfully and is an interesting way of using landscape within the design.
This Baileys bottle is another one to make use of an ornamental pattern. I particularly like the use of a gradient running through the linework as well as as the gold wrapping.
Use of colour made more interesting by different coloured drinks within. This wouldn’t be as effective on the clear drink that I am working with.
The use of a kind of explosion of colour on these Sourz bottles is a nice marketing tool as it makes the drink look exciting, which makes the consumer imagine that the drink itself will taste exciting. I really like the use of colour here. It takes a somewhat simple design and makes it visually exciting.
This range of own brand labeling is simple yet effective, making use of pattern and colour to visualise the flavours.
These Smirnoff bottle make good use of abstract illustration on the label with shape and colour relating to flavour.
The Schnapps bottles here use graphic imagery to depict the fruit flavours and run the colour schemes throughout the entire labels. This is a simple but strong method and is something I will consider in my own work.
Not useful in any way but this bottle is lovely.