D&AD Shutterstock Research #1

SAMSUNG CSC

Below are links to a few Behance projects based on the Shutterstock brief. I have been researching into how other practitioners have tackled the brief in order to motivate myself and hopefully get my creative juices flowing.

https://www.behance.net/gallery/32505839/D-AD-2015-Shutterstock

Yvonne Hsu has gone with a rather conceptual approach, creating fictional scenarios relating to everyday life, creating digital images. I like the idea of taking an event that is so non dramatic and producing a fun and imaginative scenario from it.

https://www.behance.net/gallery/32990137/Shutterstock-D-AD

Malcolm Willett has created some nice book jacket designs as his solution to the brief, taking the story aspect up a notch. While these are not rendered brilliantly there are some interesting concepts, particularly using the act of learning to tie shoes as overcoming the monster and the idea that a battery running out can be considered to be a tragic event.

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